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    National Readership Survey 2005

    Overview
    There are approximately 5,525 English India news publications in the sub-continent. Official figures are not readily available, but a conservative estimate would be that there are an additional 4,000 titles published elsewhere in the subcontinent.

    Media publication in country began in Calcutta in the 1780's and by 1800 there were several dozen publications in English, with the numbers increasing periodically.

    There are approximately 5,525 English India news publications in the sub-continent. Official figures are not readily available, but a conservative estimate would be that there are an additional 4,000 titles published elsewhere in the subcontinent

    Each week, National Readership Survey (NRS) says, the print news media reaches 242 million readers. These enormous numbers, the survey suggests, represent a chain of growth, driven both by expanding literacy and improved living standards

    Broadly, NRS shows that newspaper and magazines have continued to grow in both urban and rural areas of the country. During the last 5 years, the percentage of adults who read a news paper or magazine grew by four percentage points, from 45 to 49.

    Assuming a population of 620 million adults over the age of 15, as NRS does, that means well over 25 million people in the country have begun to read a news publication for the first time in these two years.
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