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    Media In India

     

    Press Information Bureau (PIB)

     
     
     

    The Press Information Bureau is the central agency of the Government of India to disseminate information on its policies, programmes, decision and activities.

    The Bureau, from its headquarters and through its network of 40 regional offices, disseminates information to the media -- print, audio, visual and electronic--both Indian and foreign. It provides feedback on people's reactions to government policies and programmes as reflected in the media.

    The main functions of the bureau are to put out information on government policies, programmes and activities, obtain feedback on how these are received and to apprise the government of public reaction as published in the news and editorial columns of English and Indian language newspapers. The Bureau also advices the government on its information and media policy.

    The bureau employs a variety of means to disseminate information. Written material issued by the Bureau includes press releases, press communiques, press notes and hand-outs, backgrounders, features and news letters. The material is put out in Hindi, English, Urdu, and 13 other Indian languages.

    The Bureau also arranges press conferences and briefings to enable media representatives to get the news and clarifications at first hand. The Bureau creates media events and launch special publicity campaigns, identifying thrust areas, formats, channels and timings. The PIB is linked with 20 of its regional offices over computer.

    The PIB releases are now being faxed through computers to local newspapers as well as to resident correspondents of a few important outstation newspapers.

    PIB arranges photo coverage of government activities and the photographs are supplied to dailies and periodicals published in English and other Indian languages all over the country.

    At present, there are 1,322 journalists accredited to the government at the headquarters. They include correspondents of news agencies, newspapers, editor-cum correspondents, correspondent-cum cameramen, cameramen, cartoonists and cartographers, both Indian and foreign.

    A National Press Centre has been set up in the Press Information Bureau, New Delhi. It serves as a nerve centre for both national and international press. .

     
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